What is coaching?

Our Coaching Services

Coaching (see below for definition) often leads to breakthrough results.  Reaching goals becomes more systematic and less stressful.  Our coaching clients report an easier ride and a greater sense of life quality while achieving at a higher level.  As experienced coaches since the 1990s, both principals Daniel Robin & Karin Leonard have guided and assisted clients from diverse backgrounds, ages, industries, and personalities.  Our training in neurolinguistics and as certified coaches means you are hiring someone who has the confidence, skills and humility to be a great ally in work or in life.   When to use coaching versus other services | Contact us for more.

Learning to be a Coach

Coaching is …
  • a systematic way to effectively focus on learning, making changes, working through obstacles, and achieving desired results
  • a style of management based on shared power, where the “coach” holds a person accountable for the priorities and commitments they have made for themself
  • a practical set of interpersonal skills useful in a wide variety of situations

Coaching is NOT …

  • Therapy— although the process and results of coaching can be therapeutic, by contrast, most therapies focus on healing or resolving the past, while coaching examines practical actions and attitudes necessary to move forward at a new level of effectiveness
  • Consulting— many consultants offer coaching as an additional service, but consulting and coaching differ in that it’s the consultant’s job to provide ANSWERS and be an expert within a subject area; however, a coach facilitates DISCOVERY by assisting others in finding their own unique answers
  • Teaching— similar to consulting, where the consultant acts as content expert, a teacher or trainer facilitates learning in a particular subject area. A coach, however, assists others in doing whatever is necessary to reach their stated goals and get the job done. Learning occurs in both cases, however, with coaching, the “curriculum” is designed by the person being coached to meet their unique needs.

“Coaching is not just a set of tools or techniques — not fad-of-the-week `false empowerment’ — but rather it often represents a shift in assumptions….” – Daniel Robin


Providing an environment where people can self-manage is at the core of what people need to buy in and make this work.

When to use coaching?  What are the 8 elements of skillful coaching?
In a nutshell, coaching is about establishing a productive, results-oriented context with clear goals and agreements, being present and “in service” to (focused on) these goals, and effective communication skills to address issues in ways that build trust, honest self-appraisal, safety to explore, learn and grow new self-awareness, confidence without arrogance, etc.

Coaching often involves devising support structures, brainstorming, and evaluating options. The “client” not only participates more fully in finding their own answers — providing techniques for resolving issues when coaching is not available — but also discovers their own strengths and areas for improvement, resulting in perhaps the most important reward of all: self-knowledge.

To assess your current level of mastery in the key coaching elements, click here


Note to managers, supervisors, and executives:

If you’ve ever wondered what makes people want to do a good job, it is because they choose to. The power to sustain your influence over time comes not from position but from voluntary agreement. You cannot require that people care — beyond the minimum of doing what’s required, they are ultimately their own moral compass about “how much is enough.”

The shift from positional to personal power is a matter of knowledge and skill. There is now a greater demand for managers, supervisors and executives to have ready the “people skills” of coaching to get results through collaboration, mutual accountability, and shared authority.

Dealing with someone who isn’t dealing well with others?  Someone who has technical skills, and generally does good work, but seems to “put their foot in their mouth” interpersonally? Check out what we call “Maturity Coaching”.

Be sure to check out what recent clients have said about this work.